I'm Ben Rosenfield. Most brands don't need a bigger agency. They need a sharper, more flexible one. You get CMO-level leadership and senior specialists who ship the work. AI accelerates us; it doesn't replace us.
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Personal intro from Ben
As featured in
AI can audit your funnel, draft your strategy, name your campaigns. That’s commoditized. But knowing isn’t doing. When AI hands you a 40-point plan: who executes it? Who fixes it when the rebuild breaks? Who’s across the table when the quarter’s on fire and you need a partner, not a prompt?
↓ Each one is where the real money is now
All-star marketers still are better at:
Not "making ads." Ideas that convert.
A strong concept = angle (why it matters) + offer (why now) + persona (who it’s for).
AI regurgitates the average. We don’t.
Beyond the platform metrics.
Still optimizing to ROAS? You’re already behind. Real operators understand:
Where marketing meets finance.
Highest-leverage skill. Rarest.
Most teams optimize what’s visible, not what’s actually limiting growth:
Find it. Fix it. Repeat.
Plug the holes before you build the infrastructure.
You don’t bolt a bigger engine onto a boat that’s taking on water. We find the leaks, fix the fundamentals, then modernize. AI comes in when it actually moves the number, not because it’s the trend.
Then AI does what it’s actually good at
Every engagement is custom-assembled from the capabilities below. Hire the whole team or pick what you need. All services are available à la carte.
We start by understanding the business.
Before we touch a channel, we build the digital playbook around what makes your business unique: positioning, audience, offer, and the path to a defensible growth engine.
Paid acquisition that pays back.
Data-driven campaigns across every channel where your customers spend time, built to scale efficiently and measured against revenue, not impressions.
Ideas worth scrolling for.
Brand identity, creative direction, and content production that earns attention, from foundational brand systems to weekly campaign creative.
Convert and retain, on autopilot.
Email and SMS programs that move customers from first click to lifetime fan. Welcome series, win-backs, loyalty. The unsexy work that compounds.
The site is the storefront.
From Shopify rebuilds to landing-page surgery to checkout CRO. Websites that turn paid traffic into customers and customers into revenue.
Authority that compounds.
SEO, organic social, content, and PR. The long-term work that lowers your CAC and earns the right to charge a premium.
The new word-of-mouth.
Creator partnerships, influencer programs, and talent collaborations that put your brand in front of audiences who actually trust the messenger.
If we can’t measure it, we don’t ship it.
Attribution, dashboards, and growth experiments. The reason you’ll actually know whether the marketing is working, not just busy.
Need something not listed? Ask. Odds are we cover it.
HERO provides the creative direction and management.
Through our official partnership with Kartel.AI, each creative concept becomes 10 to 1,000+ on-brand assets, perfectly formatted for every channel your brand sells on. You bring the brand. We bring the vision, the team, and the production engine.
Built for every channel
Every aspect ratio
All capabilities above are available à la carte or as a custom-assembled team. Every engagement starts with a clear plan and scoped deliverables, sent as a digital proposal you can sign in one click.
Vision, Strategy, Execution as a monthly retainer. I serve as your interim CMO and bring the full team (performance, creative, dev, lifecycle, paid social, SEO) to execute, not just advise.
A 2-month scoped engagement to define vision, gather data, and produce a go-forward plan. Where most of my client relationships start.
Time-boxed execution sprints for a specific deliverable: paid media rebuilds, lifecycle email programs, GTM launches, website & app development.
Bring me in for strategic guidance, a working group, or to pressure-test a decision. Minimum 10-hour blocks. Standing or ad-hoc.
Trusted by
Every client relationship moves through the same four phases. You can stop after any phase, and we always know exactly what's being delivered, by when, and at what cost.
Site audit, traffic review, persona work, opportunity sizing. We figure out what assets are underutilized and what's actually stuck.
~2 months · scoped deliverable
A go-forward plan with recommendations across content, CRO, SEO, paid, lifecycle, and product. Scoped SOW for what gets built next.
Delivered in Phase 1
My team plugs in to implement: paid media, creative, dev, email, SEO. I run the org, you watch the work happen, KPIs move.
3–8 months · retainer
Measurement, iteration, new product / channel expansion. The phase where compounding kicks in and growth pays back the audit several times over.
Ongoing
I can’t think of anyone better than you for a CMO position. You did a great job for us helping us see what we needed to be doing and we are putting many of your ideas into action now.
We brought Ben in for a sprint and never let him leave. He runs the team like he's been in the seat for years, not weeks.
Most marketing consultants sell ideas. Ben sells execution, and shows up with the team to deliver it.
Entrepreneur with 20+ years across real estate, technology, and consumer products. I help companies modernize their marketing by bringing senior leadership, channel expertise, and a bias toward measurable outcomes.
HERO Performance Marketing is a virtual agency I assemble custom for every client. I’m your fractional CMO; the team I bring with me are the same senior specialists I’ve vetted and worked with for years: performance media, creative, lifecycle, web, SEO, PR, analytics. No hand-offs, no juniors, no overhead you don’t need. Every engagement is sized to the work, not to a corporate org chart.
Tell me about your business, your growth goals, and where things are stuck. I respond within one business day.
View your proposals, pay open invoices, and download receipts from your client portal.
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